don’t save as jpeg
as a former yearbook editor and designer, let me explain this further
if youre only planning on posting your art online, them please save it as .png ;this is also better for transparencies as well
please, if youre planning of printing…
Very good advice and I’m going to add to it.
While it’s good to provide a high-quality JPEG for print, please know that most print shops can print straight from the Photoshop, Illustrator, or InDesign files themselves. This can possibly save you the trouble of making sure you’re saving in the right format.
Now let’s talk about color profiles!
Another tip to consider is if you plan on making art to print, it helps to either work in CMYK or to convert it to CMYK after you finish and adjust your colors accordingly. Regardless which you do, it’s important that YOU do the conversion so you can make your image look how you want before you send it to the printer.
Why CMYK? CMYK is a subtractive color model which uses Cyan, Magenta, Yellow, and Key (black) ink when creating color prints. These colors are considered the primary colors of pigment and are used in almost* every single printer out there. If you want to be able to print your artwork and get the colors right the first time, you need to adjust your image to use the colors that can be replicated by the printers.
*Some printers use a six color process which adds light cyan and light magenta to the four primary colors.
How does it work? CMYK works by subtracting the brightness from a usually white background (hence the term “subtractive color model”). Every time ink is laid down, the paper is able to reflect less light until it’s completely masked by black. The way the printer mixes color is by using halftones. Basically the printer makes tiny dots which lays down a percentage of the fully saturated primary color. Different colors are made when certain percentages of all four inks are laid down on top of each other.
For example, in order to recreate this orange color on a white background, the printer would lay down a halftone of 20% cyan, 40% magenta, 100% yellow, and 0% black.
If you’re creating images to be viewed only on electronic devices, then RGB is okay. The RGB color system is considered an additive color model. RGB stands for Red, Green, and Blue which are considered the primary colors of light and are found in every pixel on a computer screen or TV. Instead of subtracting from white to make black, they are added together to make white.
Here’s a picture of Queen Chrysalis I did back in 2012. I created this specifically to be printed for EQLAs charity auction. I believe I worked in RGB and converted to CMYK and adjusted the colors before I sent it to print. I just wanted to show how different these two profiles are.
You can probably see how the CMYK version is dull and flat compared to the RGB version. Again this is due to CMYK’s very limited color range. I must mention that even though the colors seemed dull in the CMYK version, they turned out a little darker and somewhat more saturated once printed. It all depends on the type of printer and the ink that is used.
Gamuts of different color profiles.
Please feel free to add to this or correct me if I got something wrong.